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We believe in good vibes and ‘wow’ moments in the great outdoors. Whether you’re paddling Lake Superior, hiking amongst the evergreens, or cozying up at the cabin, we help turn everyday into an adventure. Our brands and experiences are curated to help open the outdoors to all. Gear up, chill out, and let’s explore. We are local outdoor enthusiasts and we strive to connect our community and explorers travelling through the Northland to the outdoors through our storefront, paddleboard rentals, kayak rentals, guided paddleboard tours, guided historic hikes, historic walking tours, sightseeing boat excursions, and dining cruises.

Our adventure marketplace at 323 Harbor Drive is the gateway to North Shore experiences and offers retail that supports your adventures. We are travelers and nature lovers just like you, and we’ve packed our shelves with custom designed apparel and gear to support your Duluth experience. Our shop is also the hub for advents; rent an inflatable SUP for the day and take it to your favorite lake for exploring. Or join us for the amazing color show that is sunrise tours guided by our experienced guides. They will help you safely navigate this harbor that we have gotten to know over the past 65 years through our excursion boat company, Vista Fleet.